Marketing

 Connect with Marketing and Fashion Marketing at ACC on Facebook.

For more information on textbooks, syllabi, advising and other useful information, please visit ACC Marketing Department, or contact us directly - Ina Midkiff, Department Chair, 512-223-2072 and Eileen Collazo, Administrative Assistant, 512-223-2199.

Para más información sobre libros, programa de estudio, consejería y otra información muy útil, por favor visite nuestra página web ACC Marketing, ó contáctenos directamente – Ina Midkiff, Directora de Departamento, 512-223-2072 y Eileen Collazo, Asistente Administrativa, 512-223-2199. Hablamos Español.

The Marketing Department is accredited by the Accreditation Council for Business Schools and Programs. ACBSP is the premier accrediting association for business schools and programs with a focus on teaching excellence.

The Austin Community College District is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate degrees and certificates. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questions about the accreditation of Austin Community College District.

Program Mapping is part of ACC's implementation of "guided pathways" to help students finish college on time, prepare for employment, career advancement, or university transfer. Students are encouraged to download and retain this Marketing Associate of Applied Science Degree, Marketing Level 1 Certificate, Fashion Marketing Associate of Applied Science Degree, Fashion Marketing Level 1 Certificate, Social Media/Digital Marketing Level 2 Certificate, or Retail Management in Marketing Occupational Skills Award Program Map.

  STAFF

16 Week Session: January 16 - May 12

FSHD 1302 Introduction to Fashion

75602 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Vanessa Farrow, (512) 223.1790 x22129, email: vanessa.farrow@austincc.edu 

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

FSHD 1311 Fashion History

75605 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Vanessa Farrow, (512) 223.1790 x22129, email: vanessa.farrow@austincc.edu 

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

FSHN 1301 Textiles

75618 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Erica Lindy, email: erica.lindy@austincc.edu

MRKG 1302 Principles of Retailing

79137 - This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday. 

For more information contact Courtney Ahrenholtz, (512) 223.2069, email: courtney.ahrenholtz@austincc.edu, website: https://sites.google.com/a/austincc.edu/courtneyahrenholtz/ 

76858 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class.  For more information contact Job Hammond, (512) 223.1790 x22421, email: job.hammond@austincc.edu

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

MRKG 1311 Principles of Marketing

76859 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class.  For more information contact Kathy Walton, (512) 223.1790 x22184, email: kwalton@austincc.edu 

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday
 

94625 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Kia Morris, (512) 223-1790 x 22458 email: kia.morris@austincc.edu 

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

83686 - This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday. 

For more information contact 

MRKG 1313 Public Relations

76863 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Kia Morris, (512) 223-1790 x 22458 email: kia.morris@austincc.edu 

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

MRKG 2333 Principles of Selling

76866 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class.  

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

Restricted to ECHS/PTech students currently attending Akins ECHS. Open to all other students starting (November 27th, 2023). Early College High School or Dual Credit Program students needing assistance with advising & completion, placement or registration must contact the College and High Schools Relations office. 

76867 - This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday. 

For more information contact Isaac Mackzum, email: isaac.mackzum@austincc.edu

MRKG 2371 Consumer Behavior

76869 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Kia Morris, (512) 223-1790 x 22458 email: kia.morris@austincc.edu 

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

12 Week Session: February 12 - May 12

FSHD 1302 Introduction to Fashion

75603 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Vanessa Farrow, (512) 223.1790 x22129, email: vanessa.farrow@austincc.edu 

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

FSHN 2301 Fashion Promotion

75619 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Vanessa Farrow, (512) 223.1790 x22129, email: vanessa.farrow@austincc.edu 

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

MRKG 2333 Principles of Selling

93721 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class.  For more information contact Isaac Mackzum, email: isaac.mackzum@austincc.edu

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

Ahrenholtz, Courtney

16 Week Session: January 16 - May 12

MRKG 1301 Customer Relationship Management

76857- Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Courtney Ahrenholtz, (512) 223.2069, email: courtney.ahrenholtz@austincc.edu, website: https://sites.google.com/a/austincc.edu/courtneyahrenholtz/ 

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

MRKG 1302 Principles of Retailing

79137 - This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday. 

For more information contact Courtney Ahrenholtz, (512) 223.2069, email: courtney.ahrenholtz@austincc.edu, website: https://sites.google.com/a/austincc.edu/courtneyahrenholtz/ 

MRKG 1311 Principles of Marketing

76860 - This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday. 

For more information contact Courtney Ahrenholtz, (512) 223.2069, email: courtney.ahrenholtz@austincc.edu, website: https://sites.google.com/a/austincc.edu/courtneyahrenholtz/ 
 

76862 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Courtney Ahrenholtz, (512) 223.2069, email: courtney.ahrenholtz@austincc.edu, website: https://sites.google.com/a/austincc.edu/courtneyahrenholtz/ 

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

MRKG 1391 Special Topics in Business Marketing and Marketing Management

Social Media Marketing - Social Media Marketing will focus on the use of social media for enhancing product recognition and appeal.

76864 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Courtney Ahrenholtz, (512) 223.2069, email: courtney.ahrenholtz@austincc.edu, website: https://sites.google.com/a/austincc.edu/courtneyahrenholtz/ 

This is a ZTC (Zero Textbook Cost) section. In place of required textbooks, all textbook materials needed for the class will be available online to students free of charge. Students may print copies of the resources but will be responsible for printing costs. Course materials may be Open Educational Resources (OER), see syllabus for specifics.

MRKG 2381 Cooperative Education - Marketing/Marketing Management, General

Cooperative Education - Marketing/Marketing Management - This course offers an external learning experience for students to gain practical experience in Social Media and Digital Marketing. Please consult with the department for requirements and responsibilities or email the instructor Courtney Ahrenholtz @  courtney.ahrenholtz@austincc.edu

*This course qualifies for discounted Adobe Creative Cloud access. After registering for this course, please use this link for more information and to purchase your license: https://www.austincc.edu/adobe.

76870 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Courtney Ahrenholtz, (512) 223.2069, email: courtney.ahrenholtz@austincc.edu, website: https://sites.google.com/a/austincc.edu/courtneyahrenholtz/ 

12 Week Session: February 12 - May 12

MRKG 2312 e-Commerce Marketing

76865 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Courtney Ahrenholtz, (512) 223.2069, email: courtney.ahrenholtz@austincc.edu, website: https://sites.google.com/a/austincc.edu/courtneyahrenholtz/ 

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

Evans, Gloria

16 Week Session: January 16 - May 12

MRKG 2348 Marketing Research and Strategies

76868 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Gloria Evans, (512) 223.1790 x 22457, email: gevans@austincc.edu

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

MRKG 2388 Internship -- Marketing/Marketing Management, General

76871 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Gloria Evans, (512) 223.1790 x 22457, email: gevans@austincc.edu

Midkiff, Ina

16 Week Session: January 16 - May 12

COMM 2327 Principles of Advertising

74506 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Ina Midkiff, (512) 223.2072, email: ina@austincc.edu 

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

12 Week Session: February 12 - May 12

COMM 2327 Principles of Advertising

74505 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Ina Midkiff, (512) 223.2072, email: ina@austincc.edu 

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

Walton, Kathy

16 Week Session: January 16 - May 12

FSHD 1308 Fashion Trends

75604 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Kathy Walton, (512) 223.1790 x22184, email: kwalton@austincc.edu 

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

FSHN 2309 Fashion Image

75620 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Kathy Walton, (512) 223.1790 x22184, email: kwalton@austincc.edu 

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

MRKG 1311 Principles of Marketing

76859 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class.  For more information contact Kathy Walton, (512) 223.1790 x22184, email: kwalton@austincc.edu 

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday
 

12 Week Session: February 12 - May 12

FSHD 1311 Fashion History

75606 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Kathy Walton, (512) 223.1790 x22184, email: kwalton@austincc.edu 

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday

MRKG 1311 Principles of Marketing

76861 - Course instruction is online. Tests may also be taken online. Some tests may require proctoring. Students can access online proctoring on their own computer. Online courses eliminate geography as a factor. For MANDATORY orientation and section information, contact the instructor the first day of class. For more information contact Kathy Walton, (512) 223.1790 x22184, email: kwalton@austincc.edu 

This section includes a fee to cover the costs of required digital materials and/or an electronic textbook, provided at a discounted rate from the ACC Bookstore. IMPORTANT! The digital materials fee will be added to your tuition and fees when you register. You may choose to opt out of this fee and receive a refund if you wish to purchase the course materials separately.  Opt-out requests must be received prior to the official reporting date for a full refund. For more information see austincc.edu/firstday